Bills-Chargers game on Peacock will make NFL history with commercial-free 4th quarter

When something happens for the first time in NFL history, it’s usually a bizarre play or a new record. But this time it’s even more rare: the NFL is eliminating commercials from one part of an upcoming game.

The contest between the Buffalo Bills and the Los Angeles Chargers on Saturday night will be shown only on Peacock, and those who watch will get to experience a history-making event: the first-ever commercial-free fourth quarter.

The game was already historical as it’s the first to be exclusively streamed on Peacock, NBC’s streaming platform. But viewers will get a double-dip of firsts with reduced ad time.

Associated Press sportswriter Joe Reedy spoke with Rob Hyland, the coordinating producer for NBC’s “Sunday Night Football,” who said he and his team had spent months exploring ways to make this Peacock-exclusive broadcast materially different from a typical football game broadcast on a TV network. They landed on reducing the standard NFL ad time by 40%, which should give viewers an additional 12 minutes of “game-related content.”

“The limited stoppages are exciting for me as someone that wants to tell the story of the game and have the time to do it,” Hyland told the AP.

NFL fans watching the Bills-Chargers game Saturday night on Peacock will be treated to a commercial-free fourth quarter for the first time ever. (Photo by Lauren Leigh Bacho/Getty Images)

Since all 60 minutes of actual game time are already shown on TV, that extra 12 minutes will be used to deepen the audience’s understanding of the game and they dynamics that surround it.

The broadcast team of Mike Tirico, Cris Collinsworth, and Melissa Stark will use two minutes and 20 seconds of that 12 minutes to dig into some of the storylines of the game. For Bills-Chargers, that might include some insight into the Bills’ incredible journey from underperformance to dominance over the last month, or more examination of the Chargers’ stunning disintegration that led to the firing of head coach Brandon…

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Author : Yahoo Sports

Publish date : 2023-12-21 16:29:09

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