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CBS won big with its broadcast of Super Bowl LVIII.
The Kansas City Chiefs’ overtime win against the San Francisco 49ers in the Super Bowl on Sunday night was the most-watched telecast in history, the network announced on Monday. The game averaged a total of 123.4 million viewers across all of CBS’s platforms.
[For full Super Bowl coverage, check out Yahoo Sports NFL]
CBS accounted for 120 million of those viewers alone, which made it the largest audience in history for a single network. The game was also the most streamed Super Bowl in history on Paramount+, and more than 200 million viewers watched at least part of the game on either CBS, Paramount+, Nickelodeon or Univision.
Patrick Mahomes and the Chiefs mounted a game-winning drive in overtime to beat the 49ers 25-22 at Allegiant Stadium in Las Vegas on Sunday night. It marked the Chiefs’ second-straight Super Bowl win, which led to Mahomes’ third Super Bowl MVP award. The game was the first to be held in Las Vegas, and it marked the third that Tony Romo and Jim Nantz called together on CBS.
The Chiefs’ overtime win against the 49ers in the Super Bowl on Sunday night averaged more than 123 million viewers, which set a new American record. (Erick W. Rasco/Sports Illustrated via Getty Images)
By comparison, last year’s Super Bowl between the Chiefs and the Philadelphia Eagles set the all-time record with an average audience of 115.1 million viewers across Fox’s networks and platforms. The game in 2023 is now the second-most-watched program in American TV history. Only two Super Bowls dating back through 2010 actually had less than 100 million average viewers.
Fox will broadcast the Super Bowl next year from New Orleans. NBC will get the game in 2025, and then ABC and ESPN will get it in 2027 before it returns to CBS in 2028.
Source link : https://sports.yahoo.com/super-bowl-lviii-sets-new-viewership-record-for-most-watched-telecast-in-american-history-024855637.html
Author : Yahoo Sports
Publish date : 2024-02-13 02:48:55
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