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Deion Sanders wrote a new motivational book that comes out Tuesday with various tips for personal success, including a chapter entitled “Make Confidence Your Natural Odor.”
But buyer beware: That advice about confidence seems to have double meaning.
“I don’t use cologne,” Sanders writes in the book. “Somebody might pick up on my scent and ask, `What is that you’re wearing?’ I just say, `Confidence.”
He didn’t mean that literally. Or did he? According to government records obtained by USA TODAY Sports, on Jan. 29, an attorney for Sanders filed an application to trademark the word “confidence” as a potential Sanders brand name to use for aftershave, cologne, deodorant, body sprays, lotion and soap.
Such is the marketing guile of Sanders, the master of many product endorsements now serving as head football coach at Colorado.
Sanders, a Pro Football Hall of Famer, recently has been paid to sell California almonds, KFC chicken, Blenders sunglasses and soon a new line of Nike shoes.
And now he’s selling this book – “Elevate and Dominate” – which aims to sell you, the reader, on his “21 ways to win on and off the field.”
What does Deion Sanders’ book say?
It casts himself as mentor in the mold of legendary self-improvement author Dale Carnegie. Much like Carnegie’s books, this one has platitudes about attitude and advice supported by anecdotes about how to succeed on a daily basis, such as by establishing a “good morning routine” and “paying attention to your grooming.”
The former two-sport star also describes lessons he learned from four of his all-time favorite athletes − basketball player Julius Erving, baseball player Hank Aaron, boxer Muhammad Ali and even O.J. Simpson, the former football star who later fell from grace after being put on trial for double murder.
“Not the…
Source link : https://sports.yahoo.com/deion-sanders-book-dives-natural-120043386.html
Author : USA TODAY Sports
Publish date : 2024-03-07 12:00:43
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