NCAA working to give colleges a more hands-on role in NIL deals for athletes

NCAA president Charlie Baker is working to give colleges more of a role in NIL. (Matthew J. Lee/The Boston Globe via Getty Images)

Colleges are growing closer to having more of a hands-on role in arranging name, image and likeness (NIL) deals for their athletes than ever before.

The NCAA’s NIL working group has introduced a proposal that permits schools to provide “assistance and services” to their athletes in pursuit of NIL opportunities, including identifying opportunities for them as well as even facilitating deals with third parties.

The working group is recommending that the NCAA Division I Council adopt the proposal as expedited legislation at its meeting later this month, according to a memo sent to members on Monday and obtained by Yahoo Sports. The proposal was publicized in January but has since been refined to focus specifically on a school’s involvement in arranging NIL deals.

The proposal is on a parallel track and interconnected with the NIL “protections” legislation that the Council adopted in January. That legislation creates (1) a voluntary registration process for NIL professional service providers such as agents and advisors; (2) a disclosure database of athlete NIL deals of $600 or more; and (3) standardized NIL contracts as well as a comprehensive educational plan.

The NCAA awarded the management of the agent registry, disclosure database and educational plan to Teamworks, sources told Yahoo Sports. Teamworks is a technology platform and app already widely used within many college athletic departments. The deal between the NCAA and Teamworks has not been finalized.

According to the working group’s proposed legislation, as an incentive for athletes to disclose their deals, schools may only provide assistance to those athletes who have disclosed their contracts, according to the memo.

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Publish date : 2024-04-04 18:06:14

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