NCAA to consider allowing sponsor logos on field in wake of proposed revenue sharing settlement

A general view of a college football game between Ohio State and Oregon State at Ohio Stadium in 2018.

College athletics directors are still absorbing the impacts and implications of the proposed settlement of three athlete-compensation antitrust lawsuits that the NCAA and the Power Five conferences approved last week. But one industry leader already has a prediction about a couple of steps that schools will be able to pursue to help offset a presumptive $2.8 billion in damages and billions more in future payments to athletes.

“I believe the NCAA is going to allow us to put a sponsor logo on the field during the regular season,” Florida athletics director Scott Stricklin said Wednesday at the Southeastern Conference’s spring meetings in Miramar Beach, Florida. “That’s an obvious revenue stream that has not been there in the past. The pro sports are putting patches on jerseys. That doesn’t seem like something that’s crazy for us to consider these days.”

At present, the NCAA Division I Manual and the NCAA Football Rules have tight restrictions on the use of commercial logos. However, an association committee composed of representatives from all three competitive divisions has added to its agenda for a June 6 meeting a proposal that could change some of these restrictions, an NCAA spokesperson said late Wednesday afternoon.

Known as the NCAA Playing Rules Oversight Panel, the committee’s charge includes reviewing “playing-rules proposals, especially those involving player safety, financial impact or image of the game,” according to the NCAA’s website. Its current chair, according to the NCAA’s website, is SEC associate commissioner Tiffany Daniels.

Toppmeyer reported from Miramar Beach, Fla.

This article originally appeared on USA TODAY: NCAA to consider field sponsor logos to offset revenue sharing

Source link : https://sports.yahoo.com/ncaa-consider-allowing-sponsor-logos-214110945.html

Author : USA TODAY Sports

Publish date : 2024-05-29 21:41:10

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