Tennessee football can make money through on-field advertising. I can help

The SEC football’s 10-year television contract with ABC and ESPN is worth about $3 billion. So, you might conclude the conference is set for life.

You might conclude that if you have been living in a cave. Not that there’s anything wrong with living in a cave, but it could give you a warped sense of financial matters.

Inflation is on the rise. Expenses are, too.

College football will soon begin sharing its revenue with college football players. Imagine that.

Revenue sharing won’t mark the end of NIL deals. Players will continue to capitalize on their name, image, and likeness. My guess is they will capitalize more next year and the year after that.

You think $300 million a year in TV revenue for an entire conference assures your member schools of financial security? Don’t be silly.

One thing I have learned from covering college sports for decades: Colleges never have enough money – no matter how much television networks are willing to throw their way.

Fortunately, the NCAA is aware that colleges – despite the ramped-up television deals – remain at risk for abject poverty.  I assume that’s why it will allow corporate-sponsor advertisements on football fields this regular season.

This decision wasn’t impulsive. Both an NCAA panel and a committee signed off on this in a wonderful example of bureaucratic collaboration.

Don’t get the wrong idea. Players won’t have their helmets tattooed with business logos. Nor will the Aflac duck be permitted to waddle along the sideline with a football coach.

Only three corporate advertisements will be allowed – one at the 50-yard line and two other smaller ones in yet-to-be-named spots. And I’m sure such advertisements will be subtle and tasteful, so as not to detract from the natural beauty of a football field.

Maybe, that’s how it will start out. But that’s not…

Source link : https://finance.yahoo.com/news/tennessee-football-money-field-advertising-090320346.html

Author : Knox News | The Knoxville News-Sentinel

Publish date : 2024-06-30 09:03:20

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