Brett Yormark says Las Vegas is ‘critically important’ to the Big 12’s brand. Can it work?

Big 12 Conference commissioner Brett Yormark declared Tuesday that the conference is still open for business.

With the topic of realignment having subsided a bit, Yormark, now two full years into his gig leading the conference, opened the league’s media day from Allegiant Stadium in Las Vegas saying the Big 12 will continue to look at other ways to enhance its brand beyond what it is today.

One of the central components of Yormark’s realignment moves was to establish the Big 12 in as many areas of the country as possible. With the additions of Houston, BYU, UCF and Cincinnati last year, plus scooping up Colorado, Utah, Arizona and Arizona State in the wake of the Pac-12’s demise, the Big 12 is now in four different time zones, and Yormark isn’t quite done wheeling and dealing.

MEDIA DAYS: Brett Yormark declares Big 12 football ‘will be the deepest conference in America’

Speaking on moving media days to Las Vegas — scheduling conflicts prevented the Big 12 from hosting in the Dallas/Arlington area as usual — Yormark said he had been stopped “at least a dozen times” by attending players thanking him for putting on this year’s event in Sin City.

“In many respects,” Yormark said, “it’s their first time here. That’s part of the puzzle also. That’s what we have to deliver, a great experience for our student-athletes. We’re doing that here during Media Day, and we’ll be very thoughtful about the future, making sure we’re not inconveniencing people.”

Las Vegas could become a bigger piece of the Big 12 puzzle beyond this week’s festivities. Yormark said he wanted to move the conference toward Vegas even before the last round of realignment put the Big 12 further west.

“This is the entertainment and sports capital of the world now,” Yormark said. “It’s incredibly important to our brand and business, and we’ll continue to…

Source link : https://sports.yahoo.com/brett-yormark-says-las-vegas-201825541.html

Author : Lubbock Avalanche-Journal

Publish date : 2024-07-09 20:18:25

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