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The University of Colorado has finalized an agreement with Deion Sanders’ business manager that spells out the terms for filming another season of the “Coach Prime” documentary series on the university’s Boulder campus.
The contract was finalized in late July after Amazon Prime Video announced the renewal of the series in May. It details the agreement between the university and SMAC Productions, a division of SMAC Entertainment, a talent agency based in Los Angeles. SMAC’s business clients include Sanders, Colorado’s football coach, and three players on his team − two-way star Travis Hunter and Sanders’ sons Shedeur and Shilo.
“We were extremely happy with how the last season of the Coach Prime docuseries turned out and are looking forward to working with SMAC on what promises to be another great season,” university spokesman Steve Hurlbert said.
USA TODAY Sports recently obtained the contract, which is unusual in the sense that few college coaches could procure this arrangement – an annual series on Prime Video, produced by his business manager, with wide latitude to film on campus at no charge.
The university sees it as a good deal, in large part because of the publicity it brings as it documents the Colorado football program behind the scenes under Sanders, also known as Coach Prime.
Colorado coach Deion Sanders
What is in the Deion Sanders filming contract?
The contract is mostly the same as last year’s, which covered Sanders’ first season at Colorado. It was signed by Sanders’ business manager, Constance Schwartz-Morini, CEO of SMAC Entertainment, along with CU administrator Patrick O’Rourke.
∎ The contract again includes no compensation for the university, which instead sees the publicity from the series as its own form of compensation. By contrast, Michigan received $2.25 million for…
Source link : https://www.yahoo.com/entertainment/colorado-finalizes-deal-deion-sanders-120130279.html
Author : USA TODAY Sports
Publish date : 2024-08-12 12:01:30
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