How intense ‘attention to detail’ created 49ers’ winning culture

How intense ‘attention to detail’ created 49ers’ winning culture originally appeared on NBC Sports Bay Area

SANTA CLARA — How do you quantify something intangible like the 49ers’ winning culture? For San Francisco, it begins with its fervid attention to detail that transformed the organization from an NFL laughingstock into a perennial contender under coach Kyle Shanahan.

Veteran wide receiver Chris Conley has played for five different teams during his 10-year NFL career, but revealed there’s something distinctly different about the 49ers’ approach to the game that separates them from other organizations he’s played for.

“It’s about ball. It’s about ball, It’s about doing what’s necessary to win,” Conley said. “The details are important here, and I’ve always been someone who’s loved when people harp on detail. Kyle [Shanahan] is one of the most detailed coaches I’ve been around. I can’t really think of many others who are that detailed. That attention to detail, that attention to intensity, intent is integral to putting that [49ers] helmet on.

“He [Shanahan] makes no mistake about letting people know like, ‘Hey, you have to earn it.’ You earn everything here. Everything is about doing things the right way and attacking it. That’s something I believe in too.”

When Shanahan took over in 2017, the 49ers were coming off a 2-14 campaign and had missed the playoffs for three consecutive seasons prior to his arrival.

While it took a couple of years to get tangible results after tearing it down to the studs and essentially rebuilding a roster from scratch, San Francisco now finds itself consistently among the NFL’s elite — a direct byproduct of cultivating an environment that entices seasoned veterans like Conley to completely buy in.

“There’s no mistake about what the offense is capable of here. Being a part of that, being asked to be a part of that is an honor, and something you don’t take lightly,” Conley said. “At least I don’t, knowing how short and how hard…


Source link : https://sports.yahoo.com/intense-attention-detail-created-49ers-043539693.html

Author : NBC Sports BayArea

Publish date : 2024-08-13 04:35:39

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