Smells like mayo: Titans QB Will Levis introduces fragrance made by Hellmann’s Mayonnaise

The aura around Tennessee Titans quarterback Will Levis now includes some mayonnaise odor.

Levis’s partnership with Hellmann’s Mayonnaise has continued in a unique, and smelly, way. Hellmann’s announced it was creating a fragrance — yes, like a perfume — inspired by Levis named, “Will Levis No. 8, Parfum de Mayonnaise.”

In the announcement of the fragrance, Hellmann’s released a 40-second ad with Levis that was similar to other commercials for men’s cologne.

“They try to define you, but you are the ingredient to your own success. Lucious, eggy – smell like greatness,” Levis said in a whispering tone as he posed with a jar of Hellmann’s. 

The scent was made available for purchase on a website created by Hellmann’s on Tuesday, and by noon ET, the site had already sold out of the “Will Levis No. 8, Parfum de Mayonnaise.” The site will restock its supply and is expected to go back on sale at 10 a.m. ET on Wednesday. 

Hellmann’s charged customers just $8 per bottle. Levis wears No. 8 for the Titans. The fragrance contains “notes of tart lemon, mayonnaise accord, coffee, musk and vanilla.”

Levis revealed in college that he liked to add mayonaise to his coffee. Ahead of the 2023 NFL Scouting Combine, Levis said he found out he liked mayo in his coffee on a random occasion.

“It was a Friday before a game, me and my girlfriend were at breakfast, we got our coffees and there was no cream, no sugar on the table, just a bottle of mayo,” Levis said in a video for the NFL’s social media pages. “She made the kind of funny joke ‘Do you think people are supposed to put this in their coffee?’ And I was like, ‘Maybe, let’s try it out.'” 

Levis downplayed his love for mayo in coffee though during his introductory press conference with the Titans after they selected him in the 2023 NFL Draft. He told reporters that the mayo-in-coffee incident was a one-time thing, though he also had previously shown reporters at SEC Media Days how he added mayo to his coffee. 

Hellmann’s…


Source link : https://www.foxsports.com/stories/nfl/smells-like-mayo-titans-qb-will-levis-introduces-fragrance-made-hellmanns-mayonnaise

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Publish date : 2024-08-13 16:37:12

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