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Greg Wyshynski, ESPNSep 9, 2024, 12:32 PM ET
CloseGreg Wyshynski is ESPN’s senior NHL writer.
The Professional Women’s Hockey League on Monday revealed the names and logos for its six franchises after playing its inaugural season without them.
The Boston Fleet, Minnesota Frost, Montréal Victoire, New York Sirens, Ottawa Charge and Toronto Sceptres are the first official monikers for the PWHL, which made its debut in January 2024.
The teams were previously identified by geographic designations — like PWHL Toronto, for example — and one primary color last season. Those colors have carried over to the new logos to add continuity for the fans.
“Obviously, in year one, you have to build a culture and somewhat of an identity. Now, to have logos and names, I’m super excited for the fans to have that strong identity,” Hilary Knight, Boston captain and U.S. hockey legend, said Monday.
Some were critical of the PWHL for launching in January without having any team names. The PWHL said the expedited time frame between the founding of the league and its first games made that too challenging but said that names would be in place for Year 2. The league said it developed six brand identities in the span of nine months.
“We did a very thorough, thoughtful, and buttoned-up process. I don’t think any of us are sitting here concerned about backlash, understanding that we know that we did things the right way,” said Amy Sheer, senior VP of business operations. “The next phase for us is to see our fans bring these logos to life in the arena and how they start to take on our brand and really bring it to life.”
(Re)introducing the inaugural six, as you’ve never seen them before:
Boston Fleet
Minnesota Frost
Victoire de Montreal
New York Sirens
Ottawa Charge
Toronto Sceptres pic.twitter.com/oMTyeTbecL
— PWHL (@thepwhlofficial) September 9, 2024
The new teams names are:
Boston Fleet: A nod to the city’s “rich maritime history,” the logo also subtly evokes that of the Hartford Whalers, who played…
Source link : https://www.espn.com/nhl/story/_/id/41193953/pwhl-reveals-names-logos-six-teams-entering-year-2
Author : Greg Wyshynski
Publish date : 2024-09-09 17:33:11
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