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The Patrick Mahomes-Joe Burrow rivalry has been a godsend for fans and advertisers alike, as their fifth head-to-head matchup served up record ratings for CBS.
According to Nielsen live-plus-same-day data, the Eye Network’s coverage of the Chiefs’ 26-25 win over the Bengals in the NFL’s Sunday afternoon national window averaged 27.87 million viewers, which marked the highest September TV turnout for CBS since 1998. Deliveries were up 8% versus the year-ago Jets-Cowboys broadcast (25.78 million).
The usual caveats about the inflationary impact of out-of-home deliveries apply here; since Nielsen began adding impressions garnered in bars, restaurants and other venues to its TV panel in 2020, ratings-watchers have had to contend with what amounts to a whole lot of apples-to-pineapples comparisons.
A walk-off field goal by Kansas City’s Harrison Butker decided Sunday’s game, making this the fourth matchup of the Mahomes vs. Burrow era to come down to last-second leg heroics—a pattern that also played out in the 2022 and 2023 AFC Championship Games.
Sunday’s game was the third regular-season showdown between the AFC signal callers, as Burrow did not play in the Bengals’ 25-17 loss on Dec. 23, 2023. (Despite the starting QB’s absence—a torn ligament in his throwing wrist ended Burrow’s campaign five weeks earlier—CBS averaged 26.17 million viewers in the late window.) Mahomes and Burrow first met in a coast-to-coast TV setting on Dec. 4, 2022, when the latter rallied the Bengals to a 27-24 win in front of 23.41 million viewers.
Their very first meeting, which took place on Jan. 2, 2022, was remanded to CBS’ 1 p.m. ET regional window. From those humble beginnings, Mahomes and Burrow would go on to put up monster numbers in consecutive conference title tilts, drawing 47.85 million viewers with the Bengals’ win in 2022 before scaring up another 53.12 million fans in KC’s revenge game the following year.
Each of their five showdowns aired on CBS,…
Source link : https://sports.yahoo.com/mahomes-burrow-leads-best-cbs-184510936.html
Author : Sportico
Publish date : 2024-09-17 18:45:10
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