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The SEC and Big Ten are discussing a potential scheduling agreement that could lead to a significant increase in media rights revenue, further distancing the two super conferences from the rest of college football, four people with knowledge of the discussions told USA TODAY.
The people who spoke on the condition of anonymity because of the sensitivity of the conversations say the two super conferences could face off in as many as 12 to 16 regular-season nonconference games a year – or more – to determine the extent of the increase in media rights revenue.
The potential scheduling agreement is an answer to billions in lost revenue from the House legal case settlement of more than $2 billion to former players, and future revenue sharing with players of at least $20 to 23 million annually beginning as soon as the 2025 season.
An industry source with knowledge of the process indicated the only way to maximize revenue is with an increased number of high-value games over a specific period of time – something that could be negotiated and contracted.
SEC, Big Ten aligning for new revenue frontier
The SEC and Big Ten played three nonconference games this season – Southern California vs. LSU, Alabama vs. Wisconsin and Texas vs. Michigan – and all three were among the top 10 in overall viewership in the first month of the season. But three games per season won’t change monetary deals the two conferences have with television partners ABC/ESPN (SEC) and Fox, CBS and NBC (Big Ten).
Double-digit games that can be promoted and sold as standalone events — like the annual Big Ten vs. ACC basketball challenge — and draw unique advertising dollars are appealing to broadcast partners.
There are still multiple hurdles to clear – including schedule structure, format of how games are paired and revenue distribution – but…
Source link : https://sports.yahoo.com/sec-big-ten-considering-blockbuster-214457520.html
Author : USA TODAY Sports
Publish date : 2024-10-14 21:44:57
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