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If the national Sunday afternoon NFL window shared by CBS and Fox is the straw that stirs the league’s TV ratings drink, the downstream impact of these signature games is still largely overlooked. When the usual crowd of 25 million fans settles in as the shadows start lengthening on the East Coast, pretty much everything else on the tube takes a back seat until NBC’s nightcap kicks off at around 8:20 p.m. ET—so much so that the lead-out from the big afternoon game has quietly established itself as one of the most valuable pieces of real estate in primetime.
Last weekend, Fox had the great good fortune to have drawn the Chiefs and 49ers in the 4:20 p.m. window, and with an average draw of 27.08 million viewers, Kansas City’s 28-18 win over their Super Bowl LVIII opponents now stands as the season’s third most-watched NFL broadcast. Aside from the allure of all those bold-print names lining up to rehash the league’s most scrutinized title tilt—including simulcast deliveries via Nickelodeon and Univision, CBS scared up 123.71 million viewers on the night of Feb. 11, of whom 25.94 million took in the action in an out-of-home setting—Fox aired the rematch in 100% of its markets.
While the game wasn’t particularly close (before Brock Purdy ran it in for a touchdown with 1:08 left on the clock, the Chiefs were cruising), a crowd that size takes some time to disperse. Per Nielsen, 19.67 million fans stuck around through six minutes of post-gun coverage, and the 27-minutes studio wrap averaged 11.94 million as NBC’s Football Night in America slowly started luring in the early Jets-Steelers crowd. For Fox’s ad sales team, however, the night wasn’t over; at 8 p.m. ET the network’s new animated series, Universal Basic Guys, averaged 3.87 million viewers opposite NBC’s pregame festivities and CBS’ 60 Minutes.
If those deliveries aren’t necessarily the sort of thing that’ll lead to a whole lot of double takes, bear in mind that this largely…
Source link : https://sports.yahoo.com/nfl-gives-fox-cbs-crucial-095500448.html
Author : Sportico
Publish date : 2024-10-25 09:55:00
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