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The Rose Bowl Stadium is known for its traditions and moments but even the historic venue has to be renovated to help reaffirm its place as a top-end destination in Southern California.
While the 102-year-old national historic landmark in Pasadena remains a captivating location for some, it does have to fend off the arrival of SoFi Stadium and the Intuit Dome, which are drawing some of the bigger events to Inglewood.
The Rose Bowl was completed in 1922 and has served as the host of Super Bowls and college football championship games. among others. The venue will also host its third Olympic Games in 2028.
The Rose Bowl Operating Company and the Rose Bowl Legacy Foundation announced the Lasting Legacy Campaign Monday morning. It is a revitalization plan for the stadium over the next several years.
Michigan fans take selfies in front of the Rose Bowl Stadium in Pasadena, California, on Monday, Jan. 1, 2024.
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The campaign is led by privately raised funds and features eight different projects, according to the Rose Bowl Stadium’s press release.
The projects will include a new field-level club in the south end zone and east-side standing sections. This falls under the first phase of the plan and is expected to be completed in 2026. The second phase will include the installation of one of the nation’s largest video boards beginning in 2028 after the Olympic Games.
CEO of the Rose Bowl Operating Company Jens Weiden said in the statement that “six of the eight projects are already fully funded or completed.”
Some of the stadium’s projects were already completed before UCLA’s first football season in the Big Ten Conference. The Rose Bowl had its marquee sign refurbished, saw infrastructure improvements to its water and gas systems and added east side safe-standing…
Source link : https://sports.yahoo.com/rose-bowl-stadium-announces-renovation-130337492.html
Author : USA TODAY Sports
Publish date : 2024-12-02 13:03:00
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