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They’ve used words like unsustainable and unrealistic, forecasting doom for college football and their job of coaching and developing players suddenly flush with cash and free movement.
Then this new world for coaches was proven to be financially and operationally sustainable. And very realistic.
And now here we are, steamrolling into a fourth year of seismic player procurement change in college football, and coaches have a new boogeyman and another level of accountability.
Because no university president in his or her right mind is going to place a multimillion-dollar budget in the hands of a football coach.
“This is a new landscape that we are in,” says LSU coach Brian Kelly.
That may be the understatement of the year.
We haven’t begun official pay for play – college athletes sharing media rights revenue of a multimillion salary cap as the result of a class-action lawsuit against the NCAA, and beginning with the 2025 season – and already schools are moving forward to supplement coaching staffs by adding “general managers” and “vice presidents of operations” and “executive advisors” to their football programs.
Whatever the title, the job description is clear: manage the money. Coaches wanted guidance and assistance from their universities in this ever-changing world with untold and unintended tentacles.
Now they’ve got it — with an added layer of scrutiny some may soon regret.
More: Our College Football Playoff bracket prediction. Who takes home the national championship?
More to the point: they have another pair of eyes watching over their program, closer than anyone – including their athletics directors – has ever been. This one also managing and controlling a salary cap for as many as 105 players, or nearly double the amount of contracts the NFL has per team.
A salary budget that will quickly become…
Source link : https://sports.yahoo.com/gm-boogeyman-another-level-accountability-120835512.html
Author : USA TODAY Sports
Publish date : 2024-12-11 12:08:00
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