Who’s got the money? Tiering the eight remaining College Football Playoff teams by NIL spending power

The College Football Playoff field is down to the final eight with this week’s quarterfinals set to cut that group in half.

The field represents a well-varied mix of NIL spending and roster construction strategies. Some of college football’s biggest spenders are predictably in the final eight but there are multiple success stories here of schools really getting the most out of less resources. 

Ahead of the CFP quarterfinals, we’re taking a look at how each football program’s NIL spending stacks up after talking to multiple people with knowledge of the space. 

The deepest of pockets

The Rose Bowl participants — plus the team that could play the winner in the Cotton Bowl – make up the top of the NIL spending market of the teams left in the College Football Playoff. 

Ohio State

Ohio State famously has a $20 million roster, according to athletic director Ross Bjork, as an all-in approach to 2024 included adding Kansas State quarterback Will Howard, Alabama defensive back Caleb Downs and Ole Miss running back Quinshon Judkins. Brian Schottenstein, the co-founder of The Foundation collective, told On3 before the season that roughly 10 players made $1 million or more each. That alone would put Ohio State ahead of many of its Power Four peers in total NIL spending in 2024. 

To put Ohio State’s spending in perspective, Opendorse president Blake Lawrence, whose company works with more than 100 Division I programs, believes less than five football programs spent $20 million or more in 2024 based on his company’s…

Source link : https://www.cbssports.com/college-football/news/whos-got-the-money-tiering-the-eight-remaining-college-football-playoff-teams-by-nil-spending-power/

Author : John Talty

Publish date : 2024-12-31 02:09:00

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