Coach Deion Sanders concludes third spring at CU: What to know

Travis Hunter speaks on Coach Prime’s impact throughout his career

Travis Hunter explains how Coach Deion Sanders has shaped him as both a player and person and how he’s helped guide him throughout the years.

Sports Seriously

BOULDER, Colo. – Colorado’s third spring football season under head coach Deion Sanders comes to an end on Saturday, spotlighting what may have been the most important spring of his entire tenure in Boulder so far.

Yet another national audience will tune in for it – the annual spring intrasquad game at Folsom Field, this time on ESPN2 at 4:30 p.m. ET.

It’s different this time, though. Sanders is no longer the novelty that attracted a sellout crowd in his first spring game here in 2023. He also doesn’t have the star-studded supporting cast he did in last year’s spring game, including two-way star Travis Hunter.

What Colorado does have is a plan. It’s different than the rest. And the foundation was laid for it this spring. Here are five reasons why it was so momentous.

1. Colorado’s strategic investment in Deion Sanders

College sports soon will enter an expensive and cutthroat new era if a legal settlement is approved to allow schools to start paying players directly at around $20 million per school per year.

To compete in this new world, CU went all-in on Sanders, giving him a new five-year contract on March 28 that pays him $10 million per year and more through 2029 and makes him one of only nine public-school head football coaches paid that much.

Before Sanders, CU never paid a coach more than $3.6 million in guaranteed pay. Where will it get the money to pay him and players in 2025 and 2026?

CU’s unspoken answer: You’ve got to spend money to make money. In ticket sales alone, Colorado’s football revenue increased to $31.2 million in 2023-24, up from $13 million in 2022-23, which…


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Publish date : 2025-04-19 10:03:00

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