Georgia football fans took advantage of the first season of public alcohol sales in Sanford Stadium during the Bulldogs SEC championship season last year.
The sale of beer and seltzer brought in $2,794,481 in gross revenue, according to figures obtained by the Athens Banner-Herald in an open records request.
Georgia’s biggest games — against a No. 6 Tennessee team and rivals Auburn and Georgia Tech — drew the most sales.
Fans could get a cold can of Miller Lite, Coors Light and Michelob Ultra for $10, High Noon, Modelo and Twisted Tea for $11 and Tropicalia, Classic City Lager and Sip’Em Seltzer for $12.
Here’s the rundown in order of most sales per game:
Tennessee, Nov. 16 $762,801
Auburn, Oct. 5 $516,770
Georgia Tech, Nov. 29 $495,009
Mississippi State, Oct. 12 $406,593
UMass, Nov. 23 $314,850
Tennessee Tech, Sept. 7. $298,458
The Tennessee and Georgia Tech games were at night and the Auburn game was a 3:30 pm. kickoff. Georgia Tech was on the Friday after Thanksgiving.
So which brands were the biggest sellers last season for Georgia home games?
The top three: High Noon, Tropicalia and Michelob Ultra.
Georgia and Auburn were the last two SEC teams entering 2024 that had not had public alcohol sales at football games among the league’s 16 teams.
Beer sales were started at Georgia for basketball games at Stegeman Coliseum and baseball at Foley Field and softball at Jack Turner Stadium during the 2021-2022 school year and at the Dan Magill Tennis Complex in 2023 and were offered in 2024 at soccer and volleyball games.
Georgia athletics brought in $233,309 in the first year of alcohol sales for men’s and women’s basketball games, baseball and softball.
“My focus hasn’t really been on the revenue side of it, my focus has been primarily on doing it the right way,” athletic director Josh Brooks said in November…
Source link : https://www.onlineathens.com/story/sports/college/bulldogs-extra/2025/05/27/georgia-football-alcohol-sales-sanford-stadium-best-selling-beer-revenue/83804122007/
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Publish date : 2025-05-27 08:03:00
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