It is no secret that NIL spending is up across the board this college football offseason. But Texas coach Steve Sarkisian pushed back on the report from earlier this spring that his Longhorns dished out $35-40 million across what they hope to be a national championship squad. Sarkisian’s denial of the massive payroll came after 247Sports’ Chip Brown reported the $40 million price tag was an inaccurate figure.
“What’s frustrating on that is it was a little bit of irresponsible reporting,” Sarkisian told SiriusXM of the initial Houston Chronicle report. “It was one anonymous source said that was what our roster was. I wish I had $40 million on our roster. We’d probably be a little bit better team than we are.”
While Texas is insistent that it did not spend that exorbitant amount of money to build its 2025 team, others detailed that the top of the college football market reached approximately $40 million during the 2025 recruiting and transfer portal cycles. Indiana’s Curt Cignetti said to CBS Sports this spring that many of the top programs allocated tens of millions to their talent acquisition efforts.
The race to keep up with $40 million rosters is shaking college football
John Talty
The surge in NIL distribution across college football is a response to the looming NCAA vs. House settlement, which will soon limit the amount of money programs can funnel to their rosters. The settlement will institute a revenue-sharing model in which schools have approximately $20 million to directly pay their athletes across all sports.
“What’s crazy…
Source link : https://www.cbssports.com/college-football/news/texas-coach-steve-sarkisian-dispels-irresponsible-report-of-40-million-longhorns-roster/
Author : Carter Bahns
Publish date : 2025-05-27 22:40:00
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