The biggest winners and losers from House v. NCAA settlement: Amateurism is dead and the class divide grows

The long-awaited House v. NCAA settlement is finally a reality, paving the way for universities to pay their athletes directly starting on July 1.

There is a lot to consider in what could be the most consequential day in college sports history. How are schools going to actually pay their athletes? Who will be policing this new revenue share world? Will much-needed stability actually come from a House settlement some have hyped as a magic bullet?

Within it all, there are some clear winners and losers who will have their realities dramatically changed in this new post-House world. 

Winner: Athletes in the ‘revenue’ sports

It won’t be exclusively football and men’s basketball athletes who will benefit from the House settlement, but they are certainly the biggest benefactors. Those two sports have propped up athletic departments for years, generating the bulk of the revenue and seeing none of the profits. Now schools will have to pay their top athletes considerable money on top of the NIL money they can make elsewhere that’s already been a major boon for many of them. 

It is stunning how far things have come in just the last decade, from fights over what are now relatively paltry cost-of-attendance stipends to a world in which football and basketball players can and do make millions. 

Loser: Renegade boosters

The early years of NIL featured unique characters like Miami booster John Ruiz who weren’t shy about being willing to spend big money to see their favorite teams win. The money has exploded in recent years from the reported $20 million Ohio State team that won the national championship last season to the $40 million roster era as Indiana’s Curt Cignetti told CBS Sports this spring. In theory, those days are over. 

Yes, there is…

Source link : https://www.cbssports.com/college-football/news/the-biggest-winners-and-losers-from-house-v-ncaa-settlement-amateurism-is-dead-and-the-class-divide-grows/

Author : John Talty

Publish date : 2025-06-07 11:34:00

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