The House settlement has passed, marking a new era of college athletics.
Beginning July 1, the University of Colorado will participate in revenue sharing with all of our student-athletes up to the prescribed cap utilizing Athletic Department funds.
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— Colorado Buffaloes (@CUBuffs) June 7, 2025
The college athletic landscape drastically changed Friday evening when a United States district judge approved a house settlement that will allow universities to directly compensate student-athletes for their name, image and likeness (NIL) rights.
To increase parity across college athletics, each school’s total student-athlete compensation will be capped at $20.5 million per year. In a message to Colorado fans, Colorado athletic director Rick George announced that the department’s entire allotment would be used to “remain competitive” in recruiting. He also shared that CU will adopt a “revenue-share budget that is proportional to the revenue that sport generates.”
In short, athletes in high-revenue sports like football and men’s basketball will receive higher payouts than those in non-revenue sports.
The ruling does not affect athletes’ ability to earn money through personal NIL deals. However, those deals will be subject to review by a national clearinghouse.
“For the first time ever, we will be able to share our revenue with student-athletes for their name, image and likeness rights to a cap of $20.5 million,” George said in a video posted to the athletic department X account. “In the next month, we’ll also be announcing some exciting new opportunities for student-athletes’ NIL engagement. This will be an incredible opportunity for businesses to work directly with student-athletes to enhance their brand.”
Colorado is significantly more prepared for the changing era of college athletics, with…
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Publish date : 2025-06-09 00:33:00
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