College football, basketball or other? How schools will share revenue

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How much capped revenue share money will each team within an athletic department receive? That’s left to schools to decide. Welcome to “Capology.”Conventional wisdom will lead many schools to distribute most of their revenue share allotment to football and men’s basketball, but opportunities exist for deviations.Schools’ autonomy opens the door for some outside-the-box spending ideation. Schools have the chance to identify and spend on the sports that matter most to their fans and school fabric.

They’re playing a new game at college athletic departments. We’ll call it “Capology,” and game play tasks athletic directors to be the banker.

A legal settlement approved June 6 authorizes schools to directly pay athletes from athletic department coffers in the form of revenue sharing, beginning July 1. That revenue sharing will be capped this year at about $20.5 million per school.

Athletes’ separate NIL deals brokered with outside entities won’t count against a school’s revenue share cap.

How much capped revenue share money will each team within an athletic department receive? That’s left to individual schools to decide.

Commissioners from the Power Four conferences plus the rebuilt Pac-12 confirmed their schools retain the authority to determine the percentage breakdown of how they’ll distribute their capped allotment with their teams.

Decisions, decisions, for athletic directors tasked to dole out the dough.

“Things get very political really quick of who gets what resources,” Mississippi State athletic director Zac Selmon said, “but I think you’ve got to continue to invest in programs that generate the revenue. That’s No. 1.

“And No. 2, would…


Source link : https://www.usatoday.com/story/sports/ncaaf/2025/06/12/revenue-sharing-college-sports-house-settlement-nil-football/84120253007/

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Publish date : 2025-06-12 10:03:00

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