Auburn AD John Cohen talks revenue sharing, recruiting strategy

What is going on with Auburn football’s recruiting woes? AD John Cohen sheds light on the issue.

It is no secret that Auburn football is in a rough patch when it comes to recruiting, dropping to No. 89 after being in the top 25 just over a month ago. What is the major source of the issue? Head coach Hugh Freeze and athletic director John Cohen addressed the concern during a speaking event on Wednesday.

Cohen and Freeze say the dry spell is due mainly to the new NCAA House Settlement that allows universities to share revenue with their student-athletes directly. It is a new process that the duo is learning to understand the new rules, with Freeze admitting that “it’s not really to our advantage right now.”

Adam Cole of The Montgomery Advertiser reports that it is Cohen’s understanding that a program’s scholarship offer to student-athletes are purely verbal until Aug. 1 of said student-athlete’s senior year, which is the day that student-athletes can receive “financial aid of revenue sharing offers “on paper” from an institution, which won’t be sign-able until December’s early signing period.”

Cohen says that he, Freeze, and the rest of Auburn’s athletic programs are going to do things the “right way” in terms of navigating the new rules and how it affects recruiting.

“There’s some really new things on the horizon that have never happened before,” Cohen said via Montgomery Advertiser. “And I’m here to tell you, we’re going to do this the right way. We’re going to do it just like Coach (Hugh) Freeze just mentioned — we’re going to be honest, we’re going to be forthright and we’re looking very much forward to Aug. 1 and dates beyond.”

Not only will revenue sharing change the recruiting landscape, but third-party NIL deals could affect the salary cap as well, and going over the cap could result in “some…


Source link : https://auburnwire.usatoday.com/story/sports/college/auburn/football/2025/07/03/auburn-football-recrutiting-revenue-sharing-john-cohen/84462842007/

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Publish date : 2025-07-03 19:30:00

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