NFL News NFL News, Reports and Updates
On July 1, college sports entered a new frontier.
For the first time ever, universities began directly paying their players as part of the “House v. NCAA” settlement. The settlement allows each university to pay its student-athletes up to $20.5 million per year, which works out to approximately 22% of the average athletic department revenue at Power Four schools. The vast majority of that money will go to pay athletes in football and men’s basketball, the two most revenue-generating sports for most universities.
With the revenue-sharing agreement comes a crackdown on NIL (name, image and likeness) deals. Prior to revenue sharing, the NIL was the Wild West, and essentially boiled down to pay for play.
The new system attempts to make NIL what it was originally intended to be — sponsorship opportunities for athletes at a true market value.
“Biggest issue is we’ve got to have somewhat of a level playing field with the NIL space, I shouldn’t say NIL, but with what we’re paying them.”
— Utah coach Kyle Whittingham
Every NIL deal will now be sent through a clearinghouse managed by accounting firm Deloitte, which will assess those deals and has the ability to approve or deny each NIL deal according to if it meets “fair market value.”
Already, the system is working, sending some NIL deals back for reworking — including a few at the University of Utah.
“I will say with the settlement, with the cap, with NIL Go and our athletes have been submitting on NIL Go. Since the settlement was decided three or four weeks ago, the turnaround has been pretty quick,” Utah athletic director Mark Harlan said in an interview on ESPN 700.
Utah Director of Athletics Mark Harlan speaks at a press conference to introduce Alex Jensen the new head coach for the University of Utah men’s basketball team at the Jon M. Huntsman…
Source link : https://www.deseret.com/sports/2025/07/13/what-utah-coach-kyle-whittingham-thinks-about-revenue-sharing-nil-college-football/
Author :
Publish date : 2025-07-14 03:04:00
Copyright for syndicated content belongs to the linked Source.
