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The Colorado football program was ranked within the top 50 of the most valuable college football programs in the country, according to a new report from The Athletic.
Deion Sanders has a significant impact on Colorado’s valuation, according to the report, which states that he adds upwards of $50 million to the program. It should not come as a surprise, considering Sanders is a mega personality and Pro Football Hall of Famer.
With Colorado’s price coming in at $328 million, good for No. 47 among all Power 4 programs and a top-seven mark in the Big 12. So, how does the rest of the Big 12 stack up after significant realignment in the past few years, which saw revenue behemoths Texas and Oklahoma depart for the SEC?
Texas now holds the top valuation in college football at $2.38 billion, and Oklahoma ranks No. 7 overall ($1.49 billion), with both marks coming ahead of the highest valued Big 12 team.
Here are the valuations of all 16 Big 12 programs, ranked lowest to highest.
16. Houston Cougars
Projected valuation: $91 million
Power 4 rank: No. 68
Houston comes in with the lowest valuation among Power 4 teams, $15 million lower than the next team, which also hails from the Big 12.
Projected valuation: $106 million
Power 4 rank: No. 67
Cincinnati suffers from being a city that features the Reds (MLB), Bengals (NFL) and FC Cincinnati (MLS), which may be higher up the list for fans than the Bearcats.
Projected valuation: $197 million
Power 4 rank: No. 61
Kansas should be higher on this list, with an average football revenue of nearly $40 million, but the football program is not the university’s most lucrative sport. That goes to men’s basketball, which blows even the most talented Jayhawk football teams out of the water in terms of fan interest.
13. UCF Knights
Projected valuation: $210 million
Power 4 rank: No. 59
The Knights appear to be…
Source link : https://coloradobuffaloeswire.usatoday.com/story/sports/college/buffaloes/football/2025/07/22/big-12-football-program-value-rankings-2025/85324561007/
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Publish date : 2025-07-22 19:15:00
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