A new chapter in college athletics has begun … but the story is far from finished. This summer’s landmark House v. NCAA settlement cracked open the door to revenue sharing and ushered in sweeping reforms, but even a multibillion-dollar agreement can’t escape turbulence. Legal challenges are already mounting, Congress is inching closer to direct involvement, and the sport’s power brokers are bracing for another round of seismic decisions as key media deals — including that involving the College Football Playoff — near expiration in the early 2030s.
Using the House settlement’s 10-year timeline as a guiding framework, CBS Sports spoke with dozens of stakeholders to explore what the future of college athletics might look like by 2035. Part 3 of this four-part series examines private equity’s push into college athletics and its pitch to create a new super league featuring a select group of college football programs.
Check out the rest of the series here: Part 1 | Part 2
Seven years ago, a billionaire investor identified an opportunity to unlock new revenue streams by consolidating college football’s biggest brands into a single “super league”.
The idea of creating value through a new league comprising the sport’s top 20 programs seemed feasible in a fragmented landscape. College football, long shaped by disjointed conference affiliations and media deals that varied in length, value and broadcast partners, stood out as one of the few properties that still consistently delivered large live audiences as traditional media shed viewers.
In theory, the billionaire socialized the concept of a super league — with several billion dollars in front-end investment and the promise of bigger paydays — to attract major schools and lure media…
Source link : https://www.cbssports.com/college-football/news/after-the-house-v-ncaa-settlement-is-a-super-league-college-football-realignments-inevitable-final-form/
Author : Brandon Marcello
Publish date : 2025-08-06 15:50:00
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