New revenue streams in college football allow fans to pay for access

In today’s college sports landscape, it’s more about winning financially and less about what happens on the field. Most athletic departments across the country are under mounting pressure to launch fundraising efforts. This means facilities, staff, and recruiting while also navigating the complexities of NIL payments and roster retention.

The result has been a new wave of revenue-generating fan experiences that blur the line between spectator and insider. But it’s created massive appeal for obvious reasons.

Would you pay to sit in the Oklahoma postgame press conference following the Michigan game?

It will cost $692.11 per person.

“Hear OU coaches and players address reporters moments after the final whistle” pic.twitter.com/tS81I084FG

— Trey Wallace (@TreyWallace_) August 14, 2025

At Oklahoma, that creativity has taken the shape to the tune of nearly $700 to attend the postgame press conference.

Through GoFevo.com, the online marketplace that connects fans with experiences, the Sooners now allow two guests to sit in on media sessions after home games, according to OutKick’s Trey Wallace. “Hear OU coaches and players address reporters moments after the final whistle,” the listing reads.

What was once the domain of credentialed journalists is now part of the pay-for-play operations.

Wallace went on to detail the many ways schools are going outside-the-box for the sake of their respective bottom lines. The norms like ticket sales, television contracts, and donations are still key, but why not tap into what might sell? Especially with soaring expenses.

The rise of NIL collectives has shifted financial responsibilities, while facilities upgrades continue to carry multi-million-dollar price tags. These fan experiences may not offset the full cost, but they do create fresh income streams…

Source link : https://www.sportingnews.com/us/ncaa-football/news/new-revenue-streams-college-football-allows-fans-pay-access/a0c868fa6fabc449f6f36427

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Publish date : 2025-08-21 01:23:00

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