ORLANDO, Fla. — Two days after the approval of a groundbreaking $2.8 billion antitrust settlement, thousands of athletic directors and department personnel traveled to Orlando, Florida, for the annual National Association of Collegiate Directors of Athletics convention.
The hot topic, of course, was the influx of changes both threatening and beneficial for schools across the country. According to NCAA President Charlie Baker, approval of the settlement may be the biggest change in college sports history. On July 1, schools that opt in to the settlement will embark on a new era of revenue sharing, changing the game both on and off the field.
Rewards
A handful of convention attendees breathed a sigh of relief on Friday night when U.S. District Judge Claudia Wilken announced her decision. It’s a quick turnaround and a period of trial and error is anticipated, but Division I athletic directors welcomed the news.
“The best thing is clarity,” UCLA athletic director Martin Jarmond said. “The best thing about July 1 is we now have clarity on the rules of engagement, what we’re allowed to do, how we can move forward. Does it solve everything? No, it doesn’t. But when you have clarity, you can operate more efficiently and effectively.”
Kentucky AD Mitch Barnhart was relieved to get the agreement in hand.
“We’ve been trying for so long to be part of this,” Barnhart said. “Maybe, just maybe, on July 1, we’ll sort of all know where we are on this one.”
Barnhart added that the College Sports Commission, an entity that will enforce compliance and set market value for NIL deals, will be a major positive.
“The College Sports Commission and the way that is coming around gives us guardrails and enforcement in a way that we can move forward collectively,…
Source link : https://www.nbcsports.com/college-football/news/the-road-ahead-after-the-ncaa-settlement-comes-with-risk-reward-and-warnings
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Publish date : 2025-06-13 03:06:00
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