The University of Kentucky’s strategy to give it an edge in this unprecedented era of college athletics could spur a horde of copycats — if it is successful.
Ahead of directly paying athletes on July 1, Kentucky decided on an innovative path believed to be the first of its kind in college sports. The school spun off its athletic department into a limited liability company (LLC) called Champions Blue that will report to a Board of Governors, which includes university president Eli Capilouto and Keeneland CEO Shannon Arvin. That decision was the result of more than a year of studying what an LLC model could look like and how it had already been successful in the healthcare sector for the university.
Eric N. Monday, the university’s executive vice president for finance and administration, had seen it work wonders in giving Kentucky greater nimbleness to not only acquire hospitals but provide greater efficiency bringing them all under one umbrella. He came to Kentucky AD Mitch Barnhart with a question: What if we did this for athletics?
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What Kentucky’s braintrust discovered was this could give it the best chance of keeping up with an ever-changing environment that has left others frustrated and hamstrung in their abilities to pivot….
Source link : https://www.cbssports.com/college-football/news/why-kentuckys-bold-move-shifting-to-llc-model-could-provide-blueprint-to-navigating-revenue-sharing-era/
Author : John Talty
Publish date : 2025-06-30 16:02:00
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