College sports has officially entered its revenue-sharing era, putting away the concept of amateurism for good. Schools can now pay millions of dollars a year directly to their athletes, thanks to the NCAA settling three antitrust cases, colloquially known as the House settlement.
Today — July 1, 2025 — is the first day that athletes can receive such payouts.
“This and the day Title IX was adopted — those were, really, the two biggest days in college sports history,” Washington athletic director Pat Chun told NBC Sports. “Two landscape-changing days in the history of college sports.”
Football Saturdays will likely look and feel like they did before. Same with March Madness. But there will be significant structural changes to how athletic departments operate — and what and how athletes are paid. And even though those three major antitrust cases are now in the NCAA’s rear-view mirror, those were certainly not the last lawsuit we’ll see challenging the validity of rules and regulations regarding athlete compensation.
But, at least for the time being, there is a great deal of optimism accompanying the usual anxiety of change. After four years of name, image and likeness (NIL) deals being largely unregulated alongside unfettered player movement, there is structure tied to the settlement. Schools will operate with an annual cap on direct athlete compensation. NIL deals will be required to be submitted for approval by an outside entity, run by Deloitte, with the aim of ensuring that the compensation paid to each athlete is “commensurate with compensation paid to similarly situated individuals” — and not inflated to whatever amount a collective is willing to pay as a quasi-salary.
The new system is run by the College Sports Commission (CSC), an…
Source link : https://www.nbcsports.com/college-football/news/ncaas-new-revenue-sharing-era-dawns-with-hope-for-change-and-questions-about-the-future
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Publish date : 2025-07-01 14:16:00
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