FRISCO, Texas — It’s been close to two weeks since revenue-sharing officially became a dynamic element in college athletics as part of the groundbreaking House settlement, and everyone involved is still getting their feet under them.
It’s become a significant moment in intercollegiate athletics, with a Big 12 athletic director comparing it to historic events like the creation of the NCAA (1906), the introduction of athletic scholarships (1956), Title IX (1972), the NCAA v. Board of Regents case (1984), and the Fair Pay to Play Act for NIL (2019).
Institutions across the country had been working around the clock to prepare for the introduction of rev-share on July 1. That mandated educating athletes on the challenges they’ll face, including handling NIL through an online clearinghouse called NIL Go.
Schools now can directly pay athletes, with a cap set at $20.5 million. Most Power 4 programs will allocate a significant portion of that revenue pool toward football, approximately 75%, although this varies from school to school. Those institutions aren’t required to reveal what they’re paying players.
While the topic of money can be a sensitive subject, the players know they’re prepared.
“The topic of money is never really a discussion we intended to have, but they do a good job educating us on the changes or what’s to come,” said UCF linebacker Keli Lawson.
Kansas quarterback Jalon Daniels discusses the education he and his teammates have received about NIL and revenue-sharing during the Jayhawks’ news conference at Big 12 Football Media Days at The Star in Frisco, Texas, on Wednesday, July 9, 2025. (Matt Murschel/Orlando Sentinel)
For many institutions, education extends beyond traditional academics, embracing a holistic approach where player-development personnel collaborate closely with…
Source link : https://www.orlandosentinel.com/2025/07/13/ucf-knights-big-12-football-media-days-revenue-sharing-house-settlement/
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Publish date : 2025-07-13 18:00:00
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