The Bill Belichick effect is real. After not selling out season tickets for the 2024 season, the North Carolina football team has sold out its 20,000 season tickets this year, according to North Carolina athletic director Bubba Cunningham. This comes despite a 25% season ticket price increase, something Cunningham says the school “got no pushback on.”
Cunningham added that with more primetime games this year, UNC’s revenue share with the Atlantic Coast Conference is expected to increase, as is the value of its sponsorship deals.
While the school is seeing some positive benefits from hiring the eight-time Super Bowl champion, it hasn’t all been smooth. The 73-year-old’s relationship with 24-year-old Jordon Hudson has been labeled a distraction by many.
Her presence at interviews as well as the football field has caused confusion over her role not only in Belichick’s life, but in his role with the Tar Heels. There were reports she was banned from UNC’s football facility, something the school denied, saying in a statement to CBS Sports, “While Jordon Hudson is not an employee at the University or Carolina Athletics, she is welcome to the Carolina Football facilities.
“Jordon will continue to manage all activities related to Coach Belichick’s personal brand outside of his responsibilities for Carolina Football and the University,” the statement continued.
Eyebrows were raised by reports that Belichick asked the UNC staff to copy Hudson on all emails sent to him, something he later confirmed, with the explanation that she stepped in to help when there was no one else to do the job.
Bill Belichick explains Jordon Hudson’s North Carolina football email that went viral
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Source link : https://www.cbssports.com/college-football/news/north-carolina-football-sells-out-season-tickets-in-year-1-of-bill-belichick-era-despite-25-price-increase/
Author : Shanna McCarriston
Publish date : 2025-05-19 20:27:00
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