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College sports are entering uncharted territory with the recent approval of the House v. NCAA settlement, a landmark move expected to reshape the financial framework of amateur athletics. It’s a step towards much-needed structure, but as several Big 12 football coaches expressed last week at the conference’s media days, the transition brings uncertainty.
Oklahoma State’s Mike Gundy voiced concern about rising entitlement and distractions from the sport’s core values, while TCU’s Sonny Dykes questioned how enforceable the evolving NIL regulations will be — and whether real competitive balance is even possible. While some coaches still see chaos, LSU’s Brian Kelly sees clarity. At SEC Media Days on Monday, he offered a more pointed and unapologetically blunt take.
“We are in the best place that we’ve been in a number of years,” Kelly told SiriusXM. “It’s the first step. We’re not at the end. I listen to some of our brothers over in the Big 12 complaining about where we are at. I was like, ‘I don’t think you should be complaining about anything.'”
The NCAA’s model effectively ended with the House settlement, which allowed schools to begin sharing up to $20.5 million annually in revenue with athletes as of July 1. The 10-year, $2.8 billion agreement also includes back payments for players who competed between 2016 and 2024 and establishes new NIL enforcement mechanisms aimed at curbing pay-for-play deals. It imposes roster caps and creates a framework for schools to manage direct compensation alongside third-party NIL opportunities.
While implementation details…
Source link : https://www.cbssports.com/college-football/news/lsus-brian-kelly-pushes-back-at-big-12-coaches-i-dont-think-you-should-be-complaining-about-house-v-ncaa/
Author : Cody Nagel
Publish date : 2025-07-14 16:55:00
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